There are lots of things I love about working in the wild birding and nature business. Getting people excited about the birds visiting their backyards, helping someone discover the joy of birdwatching for the first time, and introducing families to the wonders of nature are all pretty special.

But every once in a while, there's an opportunity to do something that goes beyond selling bird feeders, bird seed or nature-inspired gifts. Something that makes a real difference. And that's exactly why I'm so excited to let everyone know that the 2027 Ontario Wildlife Rescue Calendars have arrived at Urban Nature Store!

Now, I know what you're thinking. It's a calendar. Twelve months, a bunch of dates, and a reason to finally throw away the 2026 calendar hanging in your kitchen! But this one is about so much more than keeping track of birthdays and appointments.

The proceeds from the sale of these calendars go directly towards supporting more than 20 wildlife rescue and rehabilitation centres throughout Ontario. These are organizations doing incredibly important work, often behind the scenes, caring for injured, orphaned and displaced wildlife. From baby squirrels and raccoons to injured birds of prey, songbirds and other wildlife, these dedicated people provide a second chance to animals that would otherwise have very little chance of survival.

And here's something I think everyone should know.

Ontario's wildlife rescue centres do not receive government funding to support their operations.

Think about that for a moment. The people caring for our injured and orphaned wildlife are doing so through donations, fundraising efforts and the incredible generosity of their communities. Many rely on thousands of volunteer hours from people who give their time, energy and sometimes their own resources to help animals in need.

These aren't people doing it for recognition or a paycheque. They're doing it because they care deeply about wildlife and believe every animal deserves a chance.

I have enormous respect for these organizations and the people behind them. Their work is not always glamorous. It involves long hours, difficult decisions, considerable expense and sometimes heartbreaking outcomes. But it also involves remarkable success stories and the satisfaction of releasing a rehabilitated animal back into the wild where it belongs.

That's why I particularly love that Urban Nature Store can play a small part in supporting this initiative. Every calendar purchased helps contribute to the care of wildlife across Ontario.

So, when you're visiting one of our stores, please consider picking up a 2027 Ontario Wildlife Rescue Calendar. It makes a wonderful gift for anyone who loves nature, and it's a great way to support the people who dedicate so much of themselves to protecting it.

Because loving wildlife shouldn't stop at watching it in our backyards. Sometimes, it means helping those who dedicate their lives to protecting it.

Happy birding, everyone!

Paul Oliver
Founder, Urban Nature Store